Isabella Spagnolo Non-Alcoholic Fashion Drink Launch Event

isabella spagnolo fashion drinkIsabella Spagnolo, an Italian Non-Alcoholic Fashion Red Carpet Drink launched its foray into the Asian Market with a Grand Launch Party organized by Anup Bhatia and Isabella Spagnolo (The first Armani Supermodel) and executed by Shrrine Entertainment at JW Marriott, Juhu, Mumbai. The event saw the red carpet celebrations for trendsetters in various fields like Fashion Stylist and Make-Up Ojas Rajani, Fashion Designer duo Riddhi Siddhi of Mapxencar’s, Fashion Choreographer Alison Woodham, Car Mini Cooper, Trendsetter Jewellery Gitanjali Jewels, Fitness Suren Joshi I Think Fitness and Health and Wellness Shelly Khera of Slim Sutra. Other celebs who graced the occasion were, Karan Oberoi, Nazia Hussain and Gwen Athaid.

The collection has been specially designed by Italian fashion Supermodel Isabella Spagnolo for those who love to pop a bottle of bubbly yet a non-alcoholic drink for various personal reasons, including religious, health, medical, age or if they just happen to be driving. So years later drawing on her Ph.D. in BioScience and Economics, Isabella worked at producing a 100% non-alcoholic fashion drink while following a wine production process that holds a world patent. The drinks are produced from high-quality Glera grapes (the same variety that is used for producing Prosecco wines in Italy’s Veneto region) and follow the Prosecco production process.

The process for producing the Isabella range is distinct in that, these are not wines from which the alcohol has been removed but are produced in a way that the juice of crushed grapes is not allowed to ferment in the first place. With delicate flavours, soft hues, infused with the effervescence of sparkling wines, light and refreshing, the drinks recreate the pleasures of popping a bubble as they are styled just like sparkling wines, complete with the traditional champagne-styled bottles with natural cork that pop loudly when opened.

isabella spagnolo non alchoholic drink

“It was while walking the ramp at fashion shows in the Gulf and in international fashion capitals as an Armani super model that Isabella observed Muslim guests sipping on soft drinks. She felt it would be really nice if they could enjoy a non-alcoholic sparkling wine”, says Anup Bhatia, National Brand Representative, Isabella No Alcohol Collections, and Promoter, Imported Brands Marketeers India.

“The sole objective of this drink is to give the consumers a taste of wine without the alcoholic effects. This shall make the event look stylized and also equally healthy “, concludes Isabella Spagnolo who initiates this one-of-its-kind concept.


SAB se Anokha Umbrella: World’s Largest Umbrella by SAB TV

In a city like Mumbai, particularly amid monsoon, you don’t anticipate that everything will be hunky-dory. When I saw an old lady looking bewildered standing in the street trying to catch a cab, I decided to help her out. She gave me her blessing and left. That’s when I thought to myself , does an umbrella imply togetherness . At the end of my article, you will think about it.

SAB TV World's largest umbrella

SAB se Anokha Umbrella

I came here to uncover  the world’s biggest Umbrella with 60ft in breadth. 2000 laborers smoldered the midnight oil and made this Iconic  Umbrella.  It is 30 ft tall Umbrella that can shelter  1000 individuals. Gentlemen do look at it this #SABseAnokhaUmbrella   which is at promenade zone, Carter street, Bandra.It connotes the soul of fellowship and elevates individuals to tag along under one rooftop where society is separated by class, races, religions and so forth. The zinger of SAB TV  finishes it exceptionally well – “Asli Mazaa sab ke saath aata hai”.

SAB TV World's largest umbrella Sabse Anokha Umbrella

SAB se Anokha Umbrella: World's Largest Umbrella BY SAB TV

SABseAnokhaUmbrella  was unveiled by Television actor, Manav Gohil  who plays the role of Yamraj in Yam Hain Hum on SAB TV. Sudeepa Singh, Playing Rani pari in Baalveer, Punit Talreja, who plays Hemant Ghotala in Badi Dooooor Se Aaye and Shruti Rawat, who plays Bhairavi in Badi Dooooor Se Aaye unveiled the SABseAnokhaUmbrella. The entire climate was jolting and fans were occupied with clicking photos of their most loved actors. I could see the energy and eager fans thundering to get a look of “Yamraj”. What’s more, Yam was excited to see Anokha Umbrella and told अद्भुत (heavenly).

SAB TV World's largest umbrella Sabse Anokha Umbrella

SAB TV brand message – “Asli Mazaa sab ke saath aata hai”  Exactly it advances unity and  sends the solid message to everybody to meet up under one Umbrella. We might not have everything in perfect order, but rather together we have it all.

Have a great weekend with your companions and appreciate the Anokha Umbrella. Bear in mind to watch SAB ke Anokhe Awards to be telecast on SAB TV on 31st July 2015 @ 9 p.m