Every single child is gifted and talented in particular areas like music, singing, dancing, sports, writing, etc. Every child one also has particular challenges. For some children’s the classroom is the place where their genius is hardest to see and their challenges are easiest to see. To find out gem of each child, Max life insurance has taken up initiative to discover the potential and hidden talent across India and nurture the children’s abilities.
I was invited to attend the Max Life I-genius Young Singing Stars Grand Finale on 17th Dec,2014 @ Taj Land’s End , Mumbai (Thanks to Blogadda)
The talent hunt was organized on a wide scale. More than 1.25 lakhs children participated in it between the age group of 8-15 years. After exhaustive 3 stages, selection panel included Music director Salim Merchant, Youtube girl- Shraddha Sharma, Devraj Sanyal – M.D of Universal Music.
Total 10 performers were shortlisted for the finale.
The performers were divided in two categories :-
i-genius Junior – 8-11 years
i-genius Senior – 12-15 years
Some of the childrens were feeling nervous, some were excited, with mixed feelings to perform on grand stage.
I reached the venue at 6.45 pm ( traffucked in bandra , due to christmas shopping ). As I entered the Ballroom, it was set for the time to rock the night away. Live music is soulful. I could feel the noise of the music to my ears.
Today’s Emcee was Manasi Scott, enthralled the audience with the song ‘Farmaana’ ”Whatta” start to the evening. It was rocking performance. Anisha Motwani – Max life insurance and Devraj Sanyal inspiring and motivating the performers followed by Max life Brand song. I knew this gonna be epic night.
However he choose to dedicate his first song ‘Ali maula’ to the kids who lost their lives in Peshawar attack. Next song, one of my favorite- ‘Ae khuda’ Great performance.
After the Amazing performances by our judges, it was time for talented kids come on floor. To name few good performances It was Arpita Basnet voice just stole everyone’s heart with her ‘Maar daala’ song.Petite,but soulful voice, Shreya Basu created magic with ‘Titli’ song. I was enjoying each and every moment. Vani Tripathi, Shivam Ahuja’s Kabira song was amazing. After junior and senior categories round,
It was RagaTripping that set the stage on fire with Acapella . I have never seen such a brilliant talent. They don’t need instruments. Superb show.We are moving towards the end of the grand finale. It was time to announce the winners of Max I-genius
Young Singing Stars.Shivam Ahuja was the winner in Junior Category and Shraddha Shree was the winner in Senior Category.
Top 10 finalist with the Judges
I would like to say the all kids were super talented and are the future of Indian music. All are the real winners.
This post is a part of Maxlife I-genius and Blogadda.com. I-genius Young Singing Stars is part of Max Life Insurance i-genius programme of nurturing young talent in deserving children and bringing them closer to their dreams. i-genius Young Singing Stars celebrates, recognizes and rewards young singing talent in the country. Over the last 4 years, Max Life Insurance i-genius programme has conducted i-genius Scholarship and i-genius Young Authors Hunt and awarded scholarships to over 5500 children amounting to over Rs 4 crs. Along with our knowledge partner Universal Music India and our brand ambassadors, mentors and jury members, Salim Merchant and Shraddha Sharma, i-genius Young Singing Stars will select and reward 2 young talented singers with solo album contract each with Universal Music India along with 8 runners- up who will win a Singles contract.
About Max Life Insurance
Max Life Insurance is one of the leading life insurers in India, a joint venture between Max India Ltd. and Mitsui Sumitomo Insurance Co. Ltd. It offers comprehensive life insurance and retirement solutions for long-term savings and protection, focusing on quality of advice, sound investment expertise and service excellence.
About Universal Music India
Universal Music India Pvt. Ltd. is home to multiple record labels that cater to the extremely rich Indian catalogue comprising songs from classic Hindi and Regional Films, IndiPop, Bhangra, Ghazals and Devotional. It’s enviable catalogue includes artistes such as Asha Bhosle, Anup Jalota, Bombay Vikings, Jagjit Singh, JoSh, Malkit Singh, Pankaj Udhas, Panjabi MC, Raghav, Mohit Chouhan, Euphoria, Adnan Sami, Rabbi Shergill, Rahat Fateh Ali Khan to name a few.