Isabella Spagnolo, an Italian Non-Alcoholic Fashion Red Carpet Drink launched its foray into the Asian Market with a Grand Launch Party organized by Anup Bhatia and Isabella Spagnolo (The first Armani Supermodel) and executed by Shrrine Entertainment at JW Marriott, Juhu, Mumbai. The event saw the red carpet celebrations for trendsetters in various fields like Fashion Stylist and Make-Up Ojas Rajani, Fashion Designer duo Riddhi Siddhi of Mapxencar’s, Fashion Choreographer Alison Woodham, Car Mini Cooper, Trendsetter Jewellery Gitanjali Jewels, Fitness Suren Joshi I Think Fitness and Health and Wellness Shelly Khera of Slim Sutra. Other celebs who graced the occasion were, Karan Oberoi, Nazia Hussain and Gwen Athaid.
The collection has been specially designed by Italian fashion Supermodel Isabella Spagnolo for those who love to pop a bottle of bubbly yet a non-alcoholic drink for various personal reasons, including religious, health, medical, age or if they just happen to be driving. So years later drawing on her Ph.D. in BioScience and Economics, Isabella worked at producing a 100% non-alcoholic fashion drink while following a wine production process that holds a world patent. The drinks are produced from high-quality Glera grapes (the same variety that is used for producing Prosecco wines in Italy’s Veneto region) and follow the Prosecco production process.
The process for producing the Isabella range is distinct in that, these are not wines from which the alcohol has been removed but are produced in a way that the juice of crushed grapes is not allowed to ferment in the first place. With delicate flavours, soft hues, infused with the effervescence of sparkling wines, light and refreshing, the drinks recreate the pleasures of popping a bubble as they are styled just like sparkling wines, complete with the traditional champagne-styled bottles with natural cork that pop loudly when opened.
“It was while walking the ramp at fashion shows in the Gulf and in international fashion capitals as an Armani super model that Isabella observed Muslim guests sipping on soft drinks. She felt it would be really nice if they could enjoy a non-alcoholic sparkling wine”, says Anup Bhatia, National Brand Representative, Isabella No Alcohol Collections, and Promoter, Imported Brands Marketeers India.
“The sole objective of this drink is to give the consumers a taste of wine without the alcoholic effects. This shall make the event look stylized and also equally healthy “, concludes Isabella Spagnolo who initiates this one-of-its-kind concept.